Practical advice on website creation, digital and business strategy in Tunisia.
Landing page, showcase site, e-commerce, platform: prices vary enormously from one agency to another. Here's why, and what budget you should actually plan for.
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"A single page shouldn't cost much." True for a page. False for a landing page designed to convert. Here's why.
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The showcase site remains the most requested format by Tunisian SMEs. Here's what it needs to actually pay off, not just look good.
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"Everyone is on Facebook and Instagram, why pay for a website?" Here's the difference between a distribution channel and a digital asset.
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Price is just one criterion among others. Here's the checklist to check before entrusting your digital project to an agency.
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Portfolio, references, SEO included or not, site ownership: the concrete questions to ask before signing with a digital agency.
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Immediate but paid traffic, or durable but gradual visibility: understanding the difference between SEO and Google Ads to decide based on your budget and goals.
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ChatGPT, Perplexity, Claude: AI assistants are changing how businesses are discovered online. Understanding GEO, with no guaranteed-result promise.
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