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Digital strategy

How to choose a digital agency in Tunisia? 10 criteria to check before signing

20/02/2026 · 8 min read · TunAffaires
How to choose a digital agency in Tunisia? 10 criteria to check before signing

Photo : fauxels / Pexels

Choosing a digital agency is a bit like choosing an architect: the final result depends as much on method as on talent. Here are 10 criteria to check before signing.

1. Portfolio: check the sites in real conditions

Don't stop at screenshots on the agency's own site. Open the delivered sites, test them on mobile, check they're still live and up to date.

2. References: ideally in your sector

Designer working on a graphics tablet for a client project
Photo : Mizunokozuki / Pexels

An agency that has already worked with companies in your sector will understand your specific challenges faster.

3. UX: ask directly

Ask how the agency approaches site structure before design.

4. SEO: included or optional?

Clarify from the quote what is included regarding SEO and what falls under separate ongoing support.

5. Maintenance: who handles it after delivery?

An unmaintained site accumulates security vulnerabilities.

6. Security: HTTPS, backups, updates

These are baseline standards, not premium options.

7. Site ownership: really yours?

Check the domain name is registered in your name, not the agency's.

8. Content: who writes it?

If you don't have copy ready, ask whether writing is included or billed separately.

9. Timelines: realistic and written down

Be wary of timelines that are too short for a complex project.

10. Support: a person, not a ticket

Knowing who answers your questions — and how fast — matters as much as final design quality.

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